TL;DR
Instagram head Adam Mosseri warned that a new wave of highly convincing synthetic imagery is making it increasingly difficult to tell real from fake. He closed out 2025 with a 20-image visual thread that framed this shift as an era of “infinite synthetic content,” and said the platform’s older, more personal feed has been "dead" for years.
What happened
Adam Mosseri, chief of Instagram, spent the end of 2025 presenting a 20-image sequence that examined what he called an era of "infinite synthetic content." In that presentation he argued that synthetic images and video have reached a point where visual perception alone is no longer a reliable indicator of authenticity. Mosseri also characterized Instagram’s original, more personal feed format as having been "dead" for several years, signaling a break with the platform’s earlier design and expectations. The Verge excerpt also notes a prior discussion from last year involving reporting by Sarah Jeong, but the complete context and any specific policy or product responses from Instagram are not available in the provided source.
Why it matters
- If visuals can’t be trusted, users and platforms face harder decisions about labeling and verification.
- Highly convincing synthetic content could increase the spread of misleading or manipulated media.
- Changes in what Instagram presents may alter user expectations about personal sharing versus produced content.
- Platform design and moderation approaches may need to evolve to address authenticity and trust concerns.
Key facts
- Adam Mosseri is identified as the head of Instagram in the source.
- Mosseri published a 20-image deep-dive presentation closing out 2025 on synthetic content.
- He used the phrase "infinite synthetic content" to describe the new era of generated imagery and video.
- Mosseri said users "can’t trust your eyes to tell you what’s real anymore."
- He described Instagram’s older, more personal feed as "dead" for years.
- The excerpt references reporting by The Verge’s Sarah Jeong from the previous year but does not include the full quote or context.
- Full article text and additional details about Instagram’s responses or plans are not included in the provided source.
What to watch next
- Whether Instagram announces new authenticity labels, verification tools, or content disclosure features: not confirmed in the source.
- Any product or algorithm changes that further reshape the feed away from a personal chronology: not confirmed in the source.
- Regulatory or industry moves aimed at synthetic media transparency and platform accountability: not confirmed in the source.
Quick glossary
- Synthetic content: Images, video, or audio generated or substantially altered by algorithms, including machine learning models.
- Deepfake: A type of synthetic media that uses AI to create realistic but fabricated representations of people or events.
- Feed: The stream of posts a user sees on a social platform, shaped by chronology, algorithms, or both.
- Content authenticity: The degree to which a piece of media accurately represents real-world events or people without manipulation.
Reader FAQ
Did Adam Mosseri propose specific fixes or policies in his 20-image presentation?
Not confirmed in the source.
Is Instagram removing its original personal feed?
Mosseri said the older, more personal feed has been "dead" for years, but concrete plans or removals are not confirmed in the source.
What does "infinite synthetic content" mean?
The source uses the phrase to describe a surge or abundance of generated imagery and video that can be created at scale and is increasingly hard to distinguish from real content.
Should users assume visual content is unreliable?
Mosseri’s message in the source cautions that visuals alone are becoming less reliable, though specific user guidance is not provided in the excerpt.
Instagram boss Adam Mosseri is closing out 2025 with a 20-images-deep dive into what a new era of "infinite synthetic content" means as it all becomes harder and harder to…
Sources
- You can’t trust your eyes to tell you what’s real anymore, says the head of Instagram
- Instagram Head Warns About Highly Realistic AI- …
- Instagram's Adam Mosseri urges critical thinking in the AI- …
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