TL;DR
Sean Hollister recorded a 15-minute immersive walkthrough of the Lego Smart Brick demo shown at CES 2026, letting readers virtually attend the same presentation he saw in person. The Lego Smart Brick was awarded Best in Show at CES 2026 after a demonstration by Lego designer Maarten Simons.
What happened
At CES 2026, Lego presented a demonstration of its Smart Brick product that drew notable attention. Lego designer Maarten Simons led the on‑stage demo; the presentation contributed to the Smart Brick earning a Best in Show nod at the event. Reporter Sean Hollister attended the session and, before leaving Las Vegas, recorded an immersive, roughly 15‑minute version of that demo aimed at giving readers the feeling of being present for the in‑person presentation. The piece frames the recording as a virtual way to experience the same expert walkthrough delivered at the show. Specific technical details about the recording format, wider distribution, or product availability are not provided in the source excerpt.
Why it matters
- The Smart Brick’s Best in Show recognition signals strong industry interest at CES 2026.
- An immersive demo recording lets audiences who couldn’t attend the trade show experience a curated product walkthrough.
- This instance highlights how publishers and exhibitors are using immersive media to extend event coverage beyond the physical floor.
Key facts
- The Lego Smart Brick was demoed at CES 2026.
- Lego designer Maarten Simons conducted the product demonstration.
- The Lego Smart Brick received a Best in Show award at CES 2026.
- Sean Hollister produced a roughly 15‑minute immersive recording of the demo.
- The recording was intended to let readers virtually attend the live tech demo.
- The report originates from coverage at the Las Vegas CES event.
- Details on distribution, technical format of the recording, and product specs are not included in the provided excerpt.
What to watch next
- Whether the immersive demo recording will be made widely available beyond the article — not confirmed in the source
- If additional technical details about the Smart Brick (specs, pricing, release dates) are announced — not confirmed in the source
- Any follow‑up hands‑on reviews or retailer availability updates after CES — not confirmed in the source
Quick glossary
- CES: A large annual consumer electronics trade show where companies reveal new products and technologies.
- Immersive demo: A presentation or recording designed to make viewers feel present in the original environment, often using wide‑angle video or spatial audio.
- Best in Show: An award given at trade events like CES to recognize standout products or exhibits reported by event judges or critics.
- Lego Smart Brick: A Lego product showcased at CES 2026; specific features and specifications are not described in the source excerpt.
Reader FAQ
Who demoed the Lego Smart Brick at CES?
Lego designer Maarten Simons led the demo shown at CES 2026.
How long is the immersive demo recording?
About 15 minutes, according to the source excerpt.
Did the Lego Smart Brick win any awards?
Yes — it was named Best in Show at CES 2026.
Is the demo video available to watch now?
Not confirmed in the source.
When will the Smart Brick be sold to consumers?
Not confirmed in the source.
Sean Hollister demos the Lego Smart Brick at CES. The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego…
Sources
- Lego Smart Brick: watch an immersive 15-minute demo like you’re right there with us at CES
- LEGO Introduces a New Era of Smart Play
- How does the LEGO Smart Brick work 🤔 if you're confused …
- Check out LEGO Smart Bricks in action with this demo …
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