TL;DR
A report from The Information outlines details of the Apple–Google partnership that will use Google’s Gemini as the base for new Apple AI features, including an updated Siri. Apple will be able to fine‑tune the model internally, and early prototypes reportedly omit visible Google or Gemini branding.
What happened
The Information published a look at the technical and product arrangements behind Apple’s decision to adopt Google’s Gemini as the backbone for its forthcoming AI features, including a redesigned Siri. According to the report, Apple can request Google adjustments but otherwise intends to tune Gemini itself so the model answers in ways Apple prefers. The companies previously said Gemini‑based features will run on Apple devices and Private Cloud Compute, which they say prevents Google from accessing user data by design. Early prototypes of the system reportedly deliver AI responses without Google or Gemini branding. Apple expects the Gemini‑backed Siri to answer world‑knowledge queries directly rather than returning links, and to offer more conversational emotional‑support responses. Routine command tasks (timers, reminders, sending texts) will remain on‑device while Gemini will help with unclear, context‑dependent queries such as identifying a contact referenced as “mother” or “sister.”
Why it matters
- Apple retaining the ability to fine‑tune the model preserves product control and customization of assistant behavior.
- Running features on Apple devices and Private Cloud Compute is presented as a privacy boundary that may limit Google’s access to user data.
- Removing visible Google/Gemini branding lets Apple present the features within its own interface and ecosystem.
- Shifts to more direct answers and conversational support change how Siri may be used for knowledge and emotional queries.
Key facts
- The Information reported on elements of the Apple–Google agreement to use Gemini for Apple’s AI features, including Siri.
- Apple can ask Google to modify aspects of Gemini but will otherwise fine‑tune the model internally.
- Apple and Google said Gemini‑based features will run on Apple devices and Private Cloud Compute; they say this design prevents Google access to user data.
- In prototypes, AI responses do not include Google or Gemini branding.
- Apple expects the Gemini‑powered Siri to provide direct answers for world‑knowledge queries instead of primarily listing links.
- The new Siri is expected to give more thorough conversational responses for emotional‑support style prompts.
- Some Siri functions (timers, reminders, sending texts) will still be handled by on‑device systems.
- Gemini integration is intended to help with ambiguous queries by searching user data (e.g., messages) to infer intent or contact identity.
- The rollout will be gradual: some features may arrive in spring, with additional capabilities discussed for announcement at Apple’s developer conference in June.
What to watch next
- Timing and scope of the spring feature rollout and which specific capabilities arrive first.
- Details on how Apple will manage safety and escalation for emotional‑support responses (not confirmed in the source).
- How Apple’s fine‑tuning changes model behavior compared with public Gemini variants (not confirmed in the source).
- Specifics of the WWDC announcements in June, including conversation memory and proactive features tied to calendar events.
Quick glossary
- Gemini: A family of large language models developed by Google used as a base for generative AI applications.
- Fine‑tuning: The practice of adjusting a pretrained model on additional data or with targeted instructions to change its behavior or improve performance for specific tasks.
- Private Cloud Compute: A computing configuration intended to process data off‑device under the control of a company while limiting third‑party access; specific implementations vary by vendor.
- On‑device processing: Computation carried out locally on a user’s device rather than on remote servers, often used to reduce latency or improve privacy.
Reader FAQ
Will Google have access to users’ data under this arrangement?
According to the companies’ announcement, Gemini‑based features will run on Apple devices and Private Cloud Compute so Google will not have access to user data by design.
Will Siri display Google or Gemini branding?
The Information says current prototypes do not show Google or Gemini branding in AI answers.
When will the Gemini‑powered features be available?
The report says some features are planned for a spring rollout, with additional features expected to be discussed at Apple’s developer conference in June.
Will Siri be better at emotional support?
Apple expects the Gemini‑backed Siri to provide more conversational responses for emotional‑support prompts, though how it will handle safety and escalation is not specified in the source.
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Sources
- Report: Apple to fine-tune Gemini independently, no Google branding on Siri, more
- Apple is finally upgrading Siri, and Google Gemini will …
- Google passes historic $4 trillion threshold
- Apple picks Google's Gemini to power Siri's next generation
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