TL;DR
Beats has rolled out a visual campaign centered on Shohei Ohtani that places the four-time MLB MVP at an outsized scale across Los Angeles settings. The ads pair Ohtani with several Beats products, aiming to link the brand’s sports and cultural roots with the player’s profile.
What happened
Beats launched a new visual campaign featuring Los Angeles Dodgers star Shohei Ohtani, presenting him at exaggerated, towering scale across multiple LA backdrops. The ads promote several Beats products — Powerbeats Pro 2, Beats Studio Pro and Powerbeats Fit — and frame Ohtani as a symbolic figure of pride, strength and aspiration within the city. Beats described the creative as amplifying Ohtani’s scale both literally and metaphorically, turning the city into what it called his playground where sport and culture intersect. The campaign continues a pattern of athlete-focused marketing from Beats, which has previously worked with figures such as Lionel Messi, LeBron James, Zheng Qinwen and Naomi Osaka. Ohtani commented that wearing Beats and being depicted above the skyline felt symbolic of his connection to Los Angeles and its fans. The story was reported by Marcus Mendes and published on Jan. 15, 2026.
Why it matters
- Signals Beats’ continued strategy of linking high-profile athletes with its core audio products to reinforce brand identity.
- Uses larger-than-life visual storytelling to position products alongside a prominent sports figure, potentially boosting brand visibility in LA and sports audiences.
- Reinforces Beats’ positioning at the intersection of sports, music and entertainment, a core element of the brand’s identity.
- Highlights how modern campaigns rely on cultural and geographic ties (Beats and Los Angeles) to deepen resonance with local and global audiences.
Key facts
- Campaign stars Shohei Ohtani, described in the piece as a four-time MLB MVP and an LA Dodgers player.
- Featured Beats products include Powerbeats Pro 2, Beats Studio Pro and Powerbeats Fit.
- Visuals depict Ohtani at a towering scale across multiple Los Angeles backdrops.
- Beats framed the creative as amplifying Ohtani’s scale metaphorically, making LA his ‘playground’ where sport and culture meet.
- Beats has a history of athlete-led campaigns, previously using Lionel Messi, LeBron James, Zheng Qinwen and Naomi Osaka.
- Shohei Ohtani is quoted saying wearing Beats and appearing above the skyline symbolizes his connection to LA and fans.
- Article published Jan. 15, 2026, written by Marcus Mendes.
- Beats Electronics was acquired by Apple in 2014, noted in the article footer.
What to watch next
- Whether the campaign will expand into broadcast TV spots or a broader multimedia rollout — not confirmed in the source.
- Any announced promotional offers, product bundles or pricing tied to the campaign — not confirmed in the source.
- If Beats will name Ohtani an ongoing brand ambassador or extend the partnership into live events — not confirmed in the source.
Quick glossary
- Beats: A consumer audio brand known for headphones and earbuds, acquired by Apple in 2014.
- Campaign: A coordinated set of marketing materials and activities designed to promote a product, brand or message.
- MVP (Most Valuable Player): An award typically given in sports to the player judged most outstanding during a season or series.
- Powerbeats Pro 2: A model of wireless earbuds marketed by Beats, positioned for active and sports use.
Reader FAQ
Which Beats products are featured in the campaign?
The report lists Powerbeats Pro 2, Beats Studio Pro and Powerbeats Fit as featured products.
Is Shohei Ohtani officially a Beats ambassador?
The article describes a collaboration and campaign starring Ohtani but does not confirm long-term ambassador status.
When was this campaign reported?
The piece was published on Jan. 15, 2026.
Is Beats owned by Apple?
Yes — the article notes Beats Electronics was purchased by Apple in 2014.
Are there details on where or when to buy campaign-themed products?
Not confirmed in the source.
Apple Notes could get a powerful new advantage in iOS 26.4, per report Ryan Christoffel Jan 14 2026 BEATS LA Dodgers MVP Shohei Ohtani stars in new Beats campaign Marcus…
Sources
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