TL;DR
Amazon announced four new partners for its Alexa+ assistant — Angi, Expedia, Square and Yelp — with the integrations rolling out in 2026. The additions let users handle tasks like hotel bookings, home-service quotes and salon scheduling via conversational requests, and join existing partners such as OpenTable and Uber.
What happened
Amazon said it will expand the capabilities of its AI-driven assistant, Alexa+, by adding integrations with Angi, Expedia, Square and Yelp beginning in 2026. The new connections are intended to let people ask Alexa+ to perform service-oriented tasks: compare, book and manage hotel reservations via Expedia (including requests filtered by preferences such as pet-friendly hotels), get quotes for home services through Angi, and schedule appointments like salon bookings through partners connected to Square and Yelp. These four partners are being added to a set of earlier integrations that include Fodor, OpenTable, Suno, Ticketmaster, Thumbtack and Uber. Amazon also highlighted that some home and personal service providers already connected to Alexa+ — notably Thumbtack and Vagaro — have shown "strong" engagement so far. The company positioned these integrations as part of a broader industry trend of using AI assistants as platforms for app-like services, enabling multi-step, natural-language conversations to refine requests.
Why it matters
- Brings common consumer tasks — bookings, quotes and scheduling — into voice-controlled, conversational workflows.
- Positions Alexa+ as a platform that can replace or supplement web and mobile app interactions for services.
- Success depends on user willingness to change habits and on providers matching the breadth of services available through traditional apps.
- How well Alexa+ recommends and surfaces services without feeling promotional will influence adoption and user trust.
Key facts
- Amazon announced integrations with Angi, Expedia, Square and Yelp for Alexa+.
- The new integrations are scheduled to start in 2026.
- Expedia integration will allow users to compare, book and manage hotel reservations and request personalized recommendations (example: pet-friendly hotels in Chicago).
- Capabilities include getting home-service quotes, scheduling salon appointments, and other service bookings.
- These additions join existing Alexa+ partners such as Fodor, OpenTable, Suno, Ticketmaster, Thumbtack and Uber.
- Amazon reported that home and personal service providers like Thumbtack and Vagaro have seen "strong" engagement from early Alexa+ users.
- Alexa+ supports back-and-forth natural-language conversations to refine user requests.
- The move is compared to other AI chat platforms that are integrating third-party apps to broaden consumer functionality.
What to watch next
- User adoption and whether consumers shift from web or mobile apps to AI-driven conversational workflows.
- Whether Amazon will expand the list of third-party integrations beyond the current and newly announced partners.
- not confirmed in the source: Specifics about data handling, privacy safeguards and security measures for these integrations.
- not confirmed in the source: Any commercial terms or fees for consumers when using integrated services through Alexa+.
Quick glossary
- Alexa+: Amazon's AI-powered digital assistant platform that connects to third-party services to perform tasks via conversational commands.
- Integration: A technical connection that allows an app or service to work with another platform so features and data can be shared or used together.
- AI assistant: A software agent that uses artificial intelligence to understand natural language and carry out tasks or provide information for users.
- Third-party partner: An external company or service that connects to a platform to offer its features or content to that platform's users.
Reader FAQ
When do the new Alexa+ integrations launch?
Amazon says the Angi, Expedia, Square and Yelp integrations will begin in 2026.
What can I do with Expedia through Alexa+?
Users will be able to compare, book and manage hotel reservations and get recommendations based on preferences (for example, pet-friendly options).
Will these integrations replace mobile apps?
not confirmed in the source
How will user data be handled with these integrations?
not confirmed in the source
Amazon is expanding its AI-powered digital assistant Alexa+ with new capabilities. The company announced on Thursday that it’s adding four new integrations to the service that will allow the assistant…
Sources
- Amazon’s AI assistant Alexa+ now works with Angi, Expedia, Square, and Yelp
- Alexa+ adds Expedia, Yelp, Angi, Square integrations
- Alexa+ Now Integrated With Square, Expedia and Yelp
- Yelp, Angi, Square, Expedia integrate with next-gen …
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