TL;DR
Amazon has launched a web version of Alexa+, the AI-powered assistant it previously limited to Amazon devices. Early Access is available now at alexa.com, and the company says chats, preferences and personalization will carry across devices.
What happened
Amazon announced at CES that Alexa+, its AI-powered assistant first introduced at the company's February 2025 Devices & Services event, is now accessible through a web portal. The company says the move is intended to put Alexa+ “wherever” users are, extending the assistant beyond Amazon hardware to browsers via https://www.alexa.com/. Early Access is open to customers enrolled in the program. Amazon also plans an updated Alexa mobile app with an “agent-forward” homepage that emphasizes the chatbot experience. The web version supports the conversational features expected of modern assistants — answering questions, summarizing and simplifying content — and is designed to act on users’ behalf for tasks such as managing to-do lists, updating family calendars and controlling smart-home devices. Amazon highlighted integrations and examples including grocery ordering tied to Amazon Fresh or Whole Foods, extracting calendar events from documents, in-browser smart-home controls and sending personalized entertainment recommendations to Fire TV.
Why it matters
- Brings a voice-assistant experience to browsers, removing the device-only constraint that limited Alexa+ use.
- Cross-device continuity means conversations and preferences follow users, which could improve convenience and context-aware assistance.
- Web access positions Alexa+ to compete more directly with browser-based AI chat services and search assistants.
- Integration with shopping and smart-home features could deepen Amazon’s ecosystem reach across more user touchpoints.
Key facts
- Alexa+ was first announced at Amazon's February 2025 Devices & Services live event.
- At CES, Amazon confirmed Alexa+ will be reachable on the web via https://www.alexa.com/.
- The web rollout is currently limited to customers with Early Access to Alexa+.
- Amazon says chats, personalization settings and preferences will carry over between devices for continuity.
- The Alexa mobile app is being redesigned with an “agent-forward” layout that places the chatbot experience on the homepage.
- Alexa+ supports conversational tasks like general queries, summarization and simplification of complex topics.
- The assistant is designed to take actions: manage to-do lists, update family calendars, make reservations and control smart-home devices.
- Amazon highlighted specific use cases: meal planning with Amazon Fresh/Whole Foods ordering, extracting appointment info from documents into calendars, and in-browser smart-home controls (e.g., checking doorbell camera, adjusting lights and thermostat).
- Personalized content recommendations surfaced by Alexa+ can be pushed to a user's Fire TV.
What to watch next
- Public rollout timeline beyond Early Access — not confirmed in the source
- Whether the web interface will support full voice input and hands-free controls — not confirmed in the source
- Any pricing or subscription changes tied specifically to web access for Alexa+ — not confirmed in the source
Quick glossary
- Alexa+: Amazon’s AI-powered assistant that handles conversational queries and can perform tasks like calendar updates, smart-home control and shopping integration.
- Early Access: A limited availability program that lets select users try a product or feature before it becomes broadly available.
- Agent-forward design: An interface approach that prioritizes an AI assistant or chatbot on the app or homepage, making it the main entry point for interactions.
- Web UI: A user interface accessed through a web browser that allows users to interact with services and applications without installing dedicated software.
Reader FAQ
How can I access Alexa+ on the web?
Amazon says the web version is available at https://www.alexa.com/ for customers enrolled in Early Access.
Will my Alexa+ chats sync across devices?
Yes. Amazon states that previous chats, preferences and personalization will carry over between devices.
Is Alexa+ on the web free or paid?
Not confirmed in the source.
What tasks can the web version perform?
According to Amazon, it can answer questions, summarize content, manage to-do lists and calendars, control smart-home devices, plan meals with grocery integrations, and push entertainment recommendations to Fire TV.
Amazon gives Alexa+ a home on the web Credit: Amazon By Karandeep Singh Oberoi Published 18 minutes ago Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who…
Sources
- Amazon gives Alexa+ a home on the web
- Talk to Alexa in your browser with new AI assistant …
- Amazon lets some users chat with Alexa+ on the web in bid …
- Amazon Brings Alexa+ to Web, Rolls Out Fire TV and Bee …
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