TL;DR
Apple has started its Back to School promotion early in Australia, Brazil, New Zealand and South Korea, with the campaign running through March 11. Eligible education buyers can combine device purchases with selected accessories at reduced combined prices, on top of standard education discounts.
What happened
Apple has made its Back to School promotion available ahead of the usual summer launch in some markets. The offer is active in Australia, Brazil, New Zealand and South Korea and runs until March 11. It applies to purchases of iMac, MacBook and iPad models when bought together with qualifying accessories; the pricing is structured as a saving on the combined cost of the device plus accessory, which in practice can make some accessories effectively free or provide equivalent discounts on higher-end options. Examples listed in the promotion include AirPods 4 (with active noise cancellation), AirPods Pro 3 at an additional A$130 for iMac and MacBook purchases, and a choice of Apple Pencil Pro, AirPods 4 (with optional price uplifts) or a A$199 saving on any Magic Keyboard for iPad. The offers are available to students, teachers and certain education staff and are provided in addition to Apple’s usual education discount.
Why it matters
- Students and education staff can get additional accessories bundled at reduced combined prices, lowering the effective cost of building a study setup.
- The promotion could influence device purchase timing for buyers in the participating countries ahead of the typical summer Back to School window.
- Because the offer is layered on top of Apple’s normal education discount, eligible buyers may see larger overall savings than from standard retail pricing.
- The early rollout in a small set of markets highlights regional variation in Apple’s seasonal promotions and timing.
Key facts
- Promotion active in Australia, Brazil, New Zealand and South Korea.
- Campaign runs until March 11 in the listed countries.
- Eligible buyers include students, teachers and some other education staff.
- Applies to qualifying iMac, MacBook and iPad purchases when bought with eligible accessories.
- Accessory options for iMac and MacBook include AirPods 4 (with ANC) or AirPods Pro 3 for an additional A$130; Mac input devices such as Magic Mouse, Magic Trackpad or a Magic Keyboard with Touch ID and numeric keypad are also listed.
- iPad bundle choices include Apple Pencil Pro, AirPods 4 (with ANC at an additional A$80) or AirPods Pro 3 (additional A$210), or a A$199 saving on any Magic Keyboard for iPad.
- Promotional pricing is presented as a discount on the combined device-plus-accessory purchase, effectively reducing or eliminating the accessory’s standalone cost.
- All Back to School offers are in addition to Apple’s standard education discount.
- The article notes the US and Europe typically get Back to School deals in the summer, not yet active in those regions.
What to watch next
- Whether Apple will extend or modify these offers beyond March 11 in the listed countries (not confirmed in the source).
- Specific Back to School launch dates and package details for the US and European markets later in the year (not confirmed in the source).
- If Apple will adopt the same accessory pricing and additional-cost amounts across all participating countries or vary them by market (not confirmed in the source).
Quick glossary
- Back to School promotion: Seasonal retail offers targeted at students, teachers and education staff that combine device discounts and bundled incentives to boost purchases ahead of an academic term.
- Education discount: A reduced price offered to eligible students and education personnel on hardware or software, typically requiring verification of educational status.
- Accessory bundle: A sale structure where a product is offered together with one or more accessories at a combined reduced price.
- Active Noise Cancellation (ANC): A technology in headphones or earbuds that reduces ambient noise by generating sound waves that cancel incoming external sounds.
Reader FAQ
Who is eligible for these Back to School offers?
Students, teachers and some other education staff are eligible.
Which countries have the early Back to School promotion?
Australia, Brazil, New Zealand and South Korea.
How long does the promotion run?
The campaign is scheduled to run until March 11 in the participating countries.
Are these offers available in the US and Europe now?
No; the source says the US and Europe usually launch their Back to School deals in the summer.
iOS 26 gave Apple Music three of my favorite new features in years Ryan Christoffel Jan 6 2026 AAPL COMPANY IPAD MACBOOK PRO MACBOOK AIR IMAC Apple Back to School…
Sources
- Apple Back to School deals are live in several countries
- Apple's Back to School Offer With Free Accessories …
- How to get Apple's Back to School deal 2026
- Education Pricing and Student Discounts
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