TL;DR
Retailers are discounting a range of 4K TVs ahead of the Super Bowl, spanning budget models to high-end OLEDs. Notable reductions include Sony’s Bravia 8 II, Samsung’s Q8F, Hisense’s U65QF and TCL’s Nxtvision art TV.
What happened
Deal season for televisions has kicked off as retailers mark down an array of 4K sets across price points and brands. The coverage highlights discounts on midrange and premium models: Samsung’s Q8F QLED (55-inch) is available for roughly $698, Hisense’s U65QF (65-inch) is about $700, and TCL’s Nxtvision A300W art TV is on sale in 65- and 75-inch sizes. Sony’s Bravia 8 II—recognized in an industry shootout for reference-quality imaging—appears with significant cuts on its 65-inch and 55-inch SKUs, while last‑gen LG C4 OLED 65-inch units are deeply discounted. The roundup summarizes each model’s notable specs (refresh rate, HDMI ports, HDR formats, AI processors) and points to CES 2026 announcements and impending Super Bowl promotions as context for the current pricing environment.
Why it matters
- Consumers have a broad set of discounted options across budget, midrange, and premium 4K TVs ahead of a major shopping moment.
- Key features such as HDMI 2.1, high refresh rates, and HDR support vary between models and can affect gaming and HDR performance.
- Retail timing (CES announcements and Super Bowl promotions) appears to be influencing inventory and pricing decisions.
- AI upscaling and processor differences are increasingly used to differentiate picture quality across similarly priced models.
Key facts
- Samsung Q8F (55-inch) is listed at about $698 at Amazon, Best Buy, and B&H Photo and uses a 120Hz QLED panel with Samsung’s Q4 AI processor.
- Hisense U65QF (65-inch, 2025 model) is on sale for about $700; it offers a native 144Hz panel, two HDMI 2.1 ports, 300 local dimming zones and a 1,000-nit peak brightness.
- TCL Nxtvision A300W art TV is discounted at Best Buy — 65-inch for about $1,000 and 75-inch at larger discounts or varied pricing across retailers — with a matte 120Hz QLED display and Google TV.
- Sony Bravia 8 II (K65XR80M2) is featured as a high-end option; the 65-inch model is shown around $2,998 after a $500 cut and the 55-inch appears in listings around $2,598.
- Sony’s Bravia 8 II was selected as the top TV in Valve Electronics’ 10th annual TV Shootout, per the article’s reporting.
- Hisense QD7 (55-inch) is a budget QLED option priced around $399.99 with HDR10 Plus and Dolby Vision support and a peak brightness near 600 nits.
- LG C4 65-inch OLED is discounted to about $1,299.95 at B&H Photo and supports VRR, Nvidia G-Sync, and AMD FreeSync Premium.
- Some sets include special offers: Samsung’s Q8F bundles two free months of Xbox Game Pass Ultimate with purchase.
What to watch next
- Super Bowl promotions and timing — the article notes Super Bowl deals will likely deepen discounts on certain TVs.
- How CES 2026 announcements influence stock levels and pricing for mid- and high-end models in the coming weeks.
- not confirmed in the source
Quick glossary
- OLED: A display technology where each pixel emits its own light, enabling deep blacks and high contrast because pixels can be individually turned off.
- QLED: A type of LCD TV that uses quantum-dot filters to improve color and brightness compared with standard LED panels.
- HDMI 2.1: A version of the HDMI standard that supports higher bandwidth for features such as 4K at 120Hz, variable refresh rate and enhanced audio return channel.
- Refresh rate (Hz): The number of times per second a display updates its image; higher rates can produce smoother motion for gaming and fast content.
- HDR: High Dynamic Range, a set of standards (like Dolby Vision, HDR10+) that expand contrast and color range for compatible content.
Reader FAQ
Are these Super Bowl-era prices likely to be temporary?
The article suggests Super Bowl deals will likely drive attractive prices, but it does not confirm how long specific discounts will last.
Which TVs listed are best suited for gaming?
Models with HDMI 2.1 ports and high native refresh rates are highlighted for gaming — for example, Hisense U65QF (144Hz, two HDMI 2.1 ports) and the LG C4 (VRR, G-Sync, FreeSync support).
Is the Sony Bravia 8 II considered top-tier for picture quality?
Yes — the article notes Sony’s Bravia 8 II was selected as the top TV in Valve Electronics’ 10th annual TV Shootout.
Will these deals match every buyer’s needs?
Not confirmed in the source
TECH ENTERTAINMENT GADGETS The best deals on 4K TVs Shopping for TVs is hard. That’s why we’ve made the process easier by providing the best deals on great TVs. by…
Sources
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