TL;DR
B&H Photo is running a range of January discounts across cameras, action cams and accessories, including price cuts on recent Nikon and Sony models. The retailer also highlights free-shipping thresholds, student discounts, used and refurbished inventory, and a trade-in program.
What happened
WIRED’s gear coverage highlighted current January savings at B&H Photo, calling out specific price drops on recent camera releases and other popular gear. Notable discounts listed include the new Nikon Z6III at $2,196.95 (about $300 off), the Nikon Zf reduced by $200, the Nikon Z8 by $600, the GoPro Hero 13 for $70 off, and Sony’s a7R V discounted by $400. The piece also points to B&H’s Deal Zone for rotating limited-time offers, and recommends B&H gift cards as a flexible present option. Additional saving routes covered are the retailer’s student-discount program (requires an EDU email), a used and refurbished section, and a trade-in service — the reporter says he was offered $210 for a used Sony a7 II. B&H’s shipping policy was summarized: most orders over $49 qualify for free expedited shipping to the lower 48 states, and many orders under $49 get free standard shipping within the contiguous US.
Why it matters
- Consumers looking for camera or accessory discounts can find notable reductions on current top models from Nikon, Sony and GoPro.
- B&H’s shipping thresholds may add significant value compared with retailers that charge for expedited shipping on higher-ticket items.
- Multiple saving paths—student pricing, used/refurbished inventory, trade-ins and limited-time Deal Zone offers—let buyers choose between lower upfront cost or store credit.
- Gift cards and the store’s broad catalog make B&H a convenient one-stop option for tech and photography purchases.
Key facts
- Nikon Z6III listed at $2,196.95, approximately $300 off the regular price.
- Nikon Zf is on sale with a $200 discount; Nikon Z8 is reduced by $600.
- GoPro Hero 13 is $70 off; Sony a7R V is $400 off.
- Most B&H orders over $49 qualify for free expedited shipping to the lower 48 states.
- Many items totaling under $49 qualify for free standard shipping within the contiguous US.
- B&H offers a student-discount program that requires an EDU email and includes free shipping on many orders.
- The retailer sells used and refurbished gear; availability and conditions vary.
- B&H accepts trade-ins; the reporter says his Sony a7 II received a $210 offer contingent on condition verification.
- The Deal Zone hosts rotating, limited-time discounts across categories.
- WIRED notes its product selections are independently chosen and that it may receive compensation from retailers or purchases made through links.
What to watch next
- Whether additional 24-hour camera discounts or expanded holiday-style promotions will appear later in January or beyond: not confirmed in the source.
- If B&H posts new promo codes or coupon codes after the article’s publication: not confirmed in the source.
Quick glossary
- Full-frame mirrorless camera: A camera with a sensor the same size as a 35mm film frame that uses an electronic viewfinder and interchangeable lenses without a reflex mirror.
- Refurbished: Pre-owned or returned products that have been inspected, repaired if necessary, and tested to meet functional standards before resale.
- Trade-in: A program where customers can receive store credit or cash offers by submitting used equipment for valuation, usually conditional on the items’ verified condition.
- Expedited shipping: A faster delivery option that prioritizes shipment speed over the lowest-cost standard service, often with a higher price or eligibility threshold.
- Promo code: A short alphanumeric code that applies a specific discount or offer at checkout when entered during an online purchase.
Reader FAQ
Are there active B&H promo codes right now?
The article states there may not be any promo codes available at the moment.
Does B&H offer free shipping?
Most orders over $49 get free expedited shipping to the lower 48; many orders under $49 qualify for free standard shipping in the contiguous US.
Can students get discounts at B&H?
Yes. A student-discount program is available for those with an EDU email and includes free shipping on many orders.
Does B&H accept trade-ins?
Yes. The reporter received an offer of $210 for a used Sony a7 II; offers are contingent on the item matching the stated condition.
SCOTT GILBERTSON GEAR JAN 13, 2026 1:40 AM B&H Photo Promo Codes and Deals This January Enjoy top deals on cameras, computers, and tech essentials at B&H Photo. SAVE THIS…
Sources
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