TL;DR
WIRED reports Bose is offering discounts on headphones, earbuds, speakers and soundbars, with some items reduced up to 40%. Promotions highlighted include temporary price cuts on specific models, a 10% first-purchase email coupon (max $100), and $30 education and first-responder discounts with ID.me verification.
What happened
Bose is running a slate of promotional discounts in early January 2026, covering headphones, earbuds, soundbars and speakers. WIRED’s roundup notes select models are deeply discounted: the Bose Ultra Open Earbuds were listed at $199 ($100 off) through January 4, 2026; QuietComfort Ultra Earbuds (2nd Gen) at $250 through December 27; and QuietComfort Ultra Headphones at $299 (reduced from $429). New customers can receive a 10 percent coupon by signing up with an email address (coupon sent within about 30 minutes; maximum discount $100), with that offer expiring December 31, 2025. Additional discount programs include $30 off orders over $199 for eligible students and teachers and a separate $30 discount for veterans, active military and certain healthcare and first-responder personnel, both using ID.me for verification. The piece also recommends checking major sale events and Bose’s site for rotating coupon codes and other time-limited markdowns.
Why it matters
- Buyers can save materially on Bose’s higher-priced audio gear during these time-limited promotions.
- Education and first-responder discounts provide additional, verifiable savings for eligible groups.
- The first-purchase email coupon offers instant savings up to a capped amount for new customers.
- Discounts and coupon codes tend to rotate, so timing purchases around sale windows can increase savings.
Key facts
- WIRED lists Bose discounts of up to 40% on headphones, earbuds, soundbars and speakers.
- Bose Ultra Open Earbuds were listed at $199 (a $100 reduction) through January 4, 2026.
- QuietComfort Ultra Earbuds (2nd Gen) were listed at $250 through December 27 (originally $299).
- QuietComfort Ultra Headphones were listed at $299, reduced from $429 (a $130 discount).
- New customers can receive a 10% off coupon by email (coupon arrives within ~30 minutes); maximum discount $100; offer expires December 31, 2025.
- Students and teachers can get $30 off orders over $199 by verifying status via ID.me.
- Veterans, active military, nurses, medical staff and other first responders can get $30 off orders over $199 via ID.me verification.
- Creating a My Bose account lets buyers manage orders, register products, view warranty status, and access member offers.
- WIRED notes its editors independently select featured products and that the site may receive compensation from linked retailers.
What to watch next
- Some specific offers have explicit end dates (for example, the Ultra Open Earbuds through Jan 4 and QuietComfort Ultra Earbuds through Dec 27); monitor those expiration dates and stock levels.
- Whether the advertised ‘up to 40%’ discount applies broadly across the Bose catalog is not confirmed in the source.
- Future coupon availability and the exact terms of promotional codes beyond the listed expiration dates are not confirmed in the source.
Quick glossary
- Active Noise Cancellation (ANC): A technology in headphones that uses microphones and processing to reduce unwanted ambient sounds.
- Earbuds: Small in-ear audio devices designed to sit inside the ear canal or rest at the ear opening for personal listening.
- Soundbar: A long, narrow speaker system designed to improve TV audio and often include multiple drivers and processing features.
- Promo code / coupon: A code or offer that provides a discount or specific terms on a purchase when applied at checkout.
- ID.me: A digital identity verification service used by some retailers to confirm eligibility for targeted discounts like student or military offers.
Reader FAQ
How do I get the 10% first-purchase coupon?
Sign up with your email on Bose.com; the coupon is sent within about 30 minutes and can apply up to a $100 discount. Other exclusions may apply; the offer expires December 31, 2025.
Who qualifies for the education discount?
Eligible students and teachers can claim $30 off orders over $199 by verifying their status through ID.me.
Are first-responder discounts available?
Yes. Veterans, active military, and certain healthcare and first-responder personnel can claim $30 off orders over $199 with ID.me verification.
Is the 40% discount available sitewide?
Not confirmed in the source.

PARKER HALL GEAR JAN 4, 2026 1:00 AM The Best Bose Coupon Codes for January 2026 Enjoy at least 40% off headphones, speakers, soundbars, and other audio products from Bose….
Sources
- Bose Promo Code: 40% Off Bose for January 2026
- Bose Coupon Code: 10% Off – January 2026
- 30% Off Bose Coupons, Promo Codes, Deals January 2026
- $20 Off Bose Coupons, Promo Codes for January 2026
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