TL;DR
At CES, HP announced it will rebrand its Omen gaming line under the HyperX name, dropping the HP branding from those products. HyperX — an accessories-focused label HP bought in 2021 — will now appear on laptops, monitors and desktops previously sold as Omen.
What happened
In CES announcements reported by The Verge, HP said it will reposition its gaming lineup by moving the Omen name under the HyperX banner and removing the HP name from those products. Specific examples cited include the HP Omen 16 Max becoming the HyperX Omen 16 Max, Omen-branded monitors relabeled as HyperX Omen monitors, and the successor to the HP Victus 15 appearing as the HyperX Omen 15. The change places HyperX — a brand HP acquired in 2021 that built its reputation on headsets, mice, microphones and keyboards — at the forefront of HP’s gaming hardware branding. Omen’s heritage, tied to the computer-building lineage of VoodooPC, was noted in the coverage, and the author expressed surprise at the aesthetic of the new HyperX badging on full computers and monitors.
Why it matters
- Brand consolidation shifts recognition from Omen (a PC-focused name) to HyperX (historically a peripherals brand), which could change how gamers perceive HP’s hardware.
- The move highlights HP’s ongoing strategy for its gaming division, signaling a prominent role for the HyperX label after its 2021 acquisition.
- Merging identities raises questions about preserving the design and engineering legacy associated with Omen and VoodooPC.
- Visual identity choices — the new HyperX logos on laptop lids and monitors — may affect consumer impressions of build and premium positioning.
Key facts
- HP announced at CES that its Omen gaming line will be rebranded under the HyperX name.
- The HP Omen 16 Max will be sold as the HyperX Omen 16 Max under the new naming.
- Omen monitors will be marketed as HyperX Omen monitors.
- The spiritual successor to the HP Victus 15 is named the HyperX Omen 15 in the coverage.
- HyperX is an accessory-focused gaming brand HP acquired in 2021.
- HyperX began in 2002 under Kingston and was known initially for DDR1 RAM.
- Omen’s lineage traces back to VoodooPC, a Canadian company founded in 1991 noted for distinctive desktop designs.
- The Verge author described the new HyperX lid logos on computers as visually jarring and somewhat cheap-looking.
What to watch next
- Whether HP will extend the HyperX badging to all current and future Omen and Victus products — not confirmed in the source.
- How gamers and reviewers respond to the visual and branding change for devices historically sold under Omen — not confirmed in the source.
- If HP will alter product design or positioning as part of the rebrand beyond changing logos and names — not confirmed in the source.
Quick glossary
- HyperX: A gaming-focused brand known for peripherals such as headsets, mice and keyboards; acquired by HP in 2021.
- Omen: HP’s established gaming subbrand historically used on gaming laptops, desktops and monitors.
- VoodooPC: A Canadian PC maker founded in 1991, noted for distinctive desktop designs; its lineage is part of Omen’s heritage.
- CES: An annual consumer electronics trade show where many companies unveil product and branding announcements.
Reader FAQ
Is HP dropping the Omen name entirely?
Not exactly; The Verge reports Omen products are being rebranded under HyperX, with the HP name removed from those products.
Does HP still own HyperX?
Yes — HyperX was acquired by HP in 2021, as noted in the report.
Why did HP decide to rebrand Omen as HyperX?
Not confirmed in the source.
Will product specifications or engineering teams change with the rebrand?
Not confirmed in the source.
TECH GAMING NEWS What on Earth is HP doing with its gaming laptop branding? Instead of spreading its Omen name to more products, it’s elevating the accessory brand HyperX to……
Sources
- What on Earth is HP doing with its gaming laptop branding?
- HP at CES 2026 — HyperX and OMEN Unite to Power …
- CES 2026: HP unites OMEN and HyperX gaming brands …
- HP Powers the Work of Everyday Life
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