TL;DR
At CES 2026, HP unveiled new Omen gaming laptops and monitors that carry the HyperX name in place of HP branding. The change, which puts the HP-owned HyperX label front and center, is described as the largest aesthetic shift to the Omen line.
What happened
At CES 2026, HP introduced updated entries in its Omen gaming lineup where the familiar HP branding has been removed and replaced with HyperX branding. According to early coverage, the HyperX name and logo are now appearing on the new Omen laptops and monitors instead of the HP mark. The move reflects a deliberate repositioning of the products’ external identity; the publisher of the report characterizes this swap as the most significant visual change made to Omen hardware to date. The coverage notes that HyperX is an HP-owned brand and that it has been given a higher-profile role on these recently announced devices. Additional details such as specific model names, hardware specifications, pricing, and availability were not included in the excerpted report.
Why it matters
- Branding signals can reshape how consumers perceive a product line even without hardware changes.
- Elevating HyperX on Omen devices may reflect HP’s strategic use of its gaming sub-brand to target gamers directly.
- A visual rebrand could affect retail placement, marketing, and partner recognition for the Omen family.
- Shifts in branding on flagship gaming hardware may influence competitors and industry co-branding trends.
Key facts
- HP announced new Omen gaming laptops and gaming monitors at CES 2026.
- The new devices carry HyperX branding where HP’s logo would typically appear.
- HyperX is owned by HP and has been placed prominently on these Omen products.
- Reporters described this branding swap as the biggest aesthetic change in the Omen lineup.
- The HyperX logo replaces HP’s branding on both laptops and monitors mentioned in the report.
- Specific model names and technical specifications are not confirmed in the source.
- Pricing, release dates, and availability are not confirmed in the source.
- Consumer and retailer reactions to the branding change are not confirmed in the source.
What to watch next
- How consumers and reviewers respond to HyperX-branded Omen hardware — not confirmed in the source.
- Whether HP will extend HyperX branding across other Omen models or broader product lines — not confirmed in the source.
- Exact model names, full specifications, pricing, and release schedules for the announced devices — not confirmed in the source.
Quick glossary
- HyperX: A gaming-focused brand owned by HP; known for peripherals and gaming accessories. In this report, HyperX branding appears on HP’s Omen products.
- Omen: The Omen name denotes HP’s line of gaming laptops, desktops, and monitors aimed at PC gamers.
- Branding: The visual identity of a company or product, including logos, names, and design elements that help consumers recognize and differentiate products.
- CES: Consumer Electronics Show, an annual technology trade show where companies frequently announce new products and hardware.
Reader FAQ
Did HP remove its own logo from the new Omen products?
Yes. The report states HP’s branding is missing on the newly announced Omen laptops and monitors and has been replaced with HyperX branding.
Are the hardware specs or model names for the new Omen devices available?
Not confirmed in the source.
Why did HP put HyperX branding on Omen devices?
Not confirmed in the source.
Will past Omen products be rebranded to HyperX?
Not confirmed in the source.
Get used to seeing this brand in place of HP’s on gaming products moving forward. | Image: HP HP's branding is missing on its new gaming laptops (and gaming monitors)…
Sources
- HyperX’s name is on HP’s new Omen gaming laptops
- This changes EVERYTHING! 🤯 @OMEN @HyperX …
- HP's CES 2026 lineup leaks, revealing EliteBook …
- HP Shows Off new Omen and HyperX Gaming Hardware at …
Related posts
- HyperX debuts Origins 2 keyboards with replaceable, modular housings
- Dell Reverses Course at CES 2026, Revives the XPS Laptop Brand
- MSI’s revamped Prestige laptops bring thin OLED displays and Panther Lake