TL;DR
Laylo, the Drop CRM used by major musicians and events, is hiring a Head of Growth to architect and run its non-ad growth engine. The role is hands-on and remote-US, asking for experience scaling SaaS platforms, running rapid experiments, and using AI to speed execution.
What happened
Laylo, a Drop CRM that helps artists and live events convert social audiences into ticket, merch and streaming sales, posted a Head of Growth opening. The company wants a player/coach to establish a 0→1 growth engine focused on non-ad channels — organic social, influencer and creator partnerships, channel partners and product-driven growth loops. The hire will report to the CEO and work closely with Product, Engineering, Design, Partnerships and Sales to run a high-velocity experiment cadence, measure outcomes and codify repeatable playbooks. The posting lists a $150K–$200K salary band, 0.01%–0.03% equity, and asks for candidates with 5+ years of growth experience, data literacy with analytics tools, hands-on content and creative skills, and active use of modern AI tools. Laylo highlights success metrics such as dashboarded KPIs, weekly reporting, launching 2–3 repeatable growth motions and improving core funnel metrics.
Why it matters
- Signals a focus on organic and product-led channels over paid ads, reflecting broader trends in creator-focused SaaS.
- Emphasis on AI in the hiring criteria shows Laylo expects to use modern tools to accelerate content and experimentation.
- The role ties growth work directly to product loops and partnerships, which can increase long-term retention and viral acquisition.
- Laylo’s roster of high-profile entertainment clients means growth work could scale outreach to large, engaged audiences.
Key facts
- Company: Laylo — a Drop CRM serving musicians, creators and live events.
- Role: Head of Growth (player/coach), full-time, remote-US with listed states including CA, TX, TN, NY.
- Compensation: $150K–$200K base and 0.01%–0.03% equity.
- Reporting: role reports directly to the CEO and collaborates with Product, Engineering, Design, Partnerships and Sales.
- Core focus: non-ad channels — organic social, influencer/creator collaborations, channel partners, product growth loops.
- Requirements: 5+ years of growth experience, team leadership (typically 2–5), SaaS funnel knowledge and data-literacy (PostHog/GA/Amplitude/Mixpanel).
- Experimentation cadence: expected to run 2–5 experiments per week from idea to measurement and iteration.
- International expansion: role includes replicating U.S. success across EU/UK, LATAM and Australia.
- Company context: founded 2017, YC Summer 2020 batch, team of 24, investors include Eldridge and Sony.
- Application asks candidates to submit an out-of-the-box first campaign idea as part of applying.
What to watch next
- Whether the new hire successfully launches and scales the 2–3 repeatable growth motions Laylo prioritizes.
- Progress on product growth loops and measurable loop metrics tied to signups, activation and retention.
- Expansion efforts outside the U.S. into EU/UK, LATAM and Australia and how growth playbooks adapt across markets.
Quick glossary
- CRM: Customer Relationship Management system used to organize, track and communicate with customers or fans.
- Product growth loop: A mechanism where user actions generate new users or retention through built-in features like invites, shares or templates.
- Organic social: Non-paid social media activity aimed at building awareness and engagement through regular content and formats.
- KPI: Key Performance Indicator — measurable values used to track progress toward specific business goals.
- SaaS: Software as a Service — a software licensing model where applications are hosted centrally and accessed remotely.
Reader FAQ
What does Laylo do?
Laylo builds a Drop CRM that helps creators and events notify and convert fans around product 'drops' using landing pages, messaging and analytics.
What are the salary and equity for the role?
The posting lists a salary range of $150K–$200K and equity between 0.01%–0.03%.
Is the role remote?
The job is listed as remote within the U.S., with specific mentions of CA, TX, TN and NY.
Does Laylo sponsor visas or accept non-U.S. applicants?
Not confirmed in the source.
How do I apply?
Applicants are asked to send an initial out-of-the-box idea for their first campaign; further application instructions are provided in the job listing.
AboutCompaniesStartup JobsFind a Co-FounderLibrarySAFEResources Apply Laylo The CRM powering iconic musicians and events Head of Growth $150K – $200K • 0.01% – 0.03% • CA, US / TX, US /…
Sources
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