TL;DR
At CES, Lenovo introduced Qira, a system-level AI assistant intended to operate across Lenovo laptops and Motorola phones. The product follows a company-wide AI team reorganization and reflects Lenovo’s move to embed AI more centrally in its hardware and software offerings.
What happened
At CES in Las Vegas, Lenovo announced Qira, a new system-level AI assistant built to operate across Lenovo laptops and Motorola phones. The company presented Qira as its largest AI initiative to date and positioned it as a cross-device capability sitting at the system level rather than a single app. According to Jeff Snow, Lenovo’s head of AI product, the effort grew out of an internal reorganization completed less than a year ago, which pulled AI work out of separate hardware groups (PCs, tablets, phones) and consolidated it into a software-focused organization spanning the company. Snow also told reporters that Lenovo is deliberately avoiding an exclusive tie to a single AI partner and that the team learned lessons from prior projects such as Moto AI and Microsoft’s Recall. Lenovo framed Qira as part of a broader shift toward surfacing AI across the firm’s existing device footprint.
Why it matters
- Lenovo is the world’s top PC maker by volume and ships tens of millions of devices annually, so its integration choices can affect how AI reaches many users.
- A system-level, cross-device assistant could change how tightly AI features are baked into hardware and the user experience on Lenovo and Motorola devices.
- Centralizing AI teams into a software-focused group signals a strategic shift at a hardware-first company toward prioritizing software and services.
- Lenovo’s choice to avoid a single exclusive AI partner may influence competitive dynamics among model providers and platform vendors.
Key facts
- Qira was announced by Lenovo at CES during an event held at The Sphere in Las Vegas.
- Lenovo describes Qira as a system-level, cross-device AI assistant intended for Lenovo laptops and Motorola phones.
- Jeff Snow is identified as Lenovo’s head of AI product and spoke about Qira’s development and strategy.
- Lenovo reorganized its AI teams less than a year ago, centralizing work previously split across hardware units into a new software-focused group.
- The company says it is deliberately avoiding an exclusive AI partnership for Qira.
- Lenovo cited lessons from earlier efforts such as Moto AI and the Microsoft Recall issue as informing its approach.
- The Verge described Qira as Lenovo’s biggest AI push to date.
- Lenovo is the world’s top PC maker by volume and ships tens of millions of devices every year, putting it close to a large user base.
What to watch next
- Exact availability dates and which device models will include Qira: not confirmed in the source.
- Technical details about the models and cloud providers Qira will use or integrate with: not confirmed in the source.
- Pricing, distribution (preinstalled, optional download, or subscription), and enterprise availability: not confirmed in the source.
Quick glossary
- System-level AI assistant: An assistant integrated into an operating system or device layer, able to interact across apps and system functions rather than existing as a single standalone app.
- Cross-device: Functionality designed to work across multiple hardware types or form factors, allowing a service to move or sync between devices.
- AI partnership: A commercial or technical agreement between a device maker and a model provider or cloud vendor to supply AI models, infrastructure, or services.
- Centralized AI team: An organizational structure that brings previously separate AI groups together under a single unit to coordinate development, strategy, and product integration.
Reader FAQ
What is Qira?
Qira is described as a system-level, cross-device AI assistant intended to run across Lenovo laptops and Motorola phones.
Where did Lenovo announce Qira?
The announcement was made at CES in Las Vegas during an event at The Sphere.
When will Qira be available?
not confirmed in the source
Will Qira use a single AI provider or multiple partners?
Lenovo says it is deliberately avoiding a single exclusive AI partnership, but specific provider arrangements are not confirmed in the source.
COLUMN AI TECH Lenovo is building an AI assistant that ‘can act on your behalf’ Qira, Lenovo’s biggest AI push yet, is designed to live across Lenovo laptops and Motorola…
Sources
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