TL;DR
L’Oréal has introduced a flat iron called the Light Straight that uses infrared light as its heating method. According to a hands-on report, the device reaches a maximum temperature of 320°F.
What happened
L’Oréal revealed a new styling tool called the Light Straight that replaces conventional plate heating with infrared light. The device is designed to accelerate the hair-straightening process by relying on that light-based heating approach. A hands-on report noted the iron’s top temperature setting is 320 degrees Fahrenheit. The coverage framed the product in the context of a wider consumer trend: hair appliances — from dryers and curlers to steamers — have surged in popularity over the past decade, often boosted by social media attention. The reviewer expressed personal interest in trying the gadget and included a photo attribution to Victoria Song of The Verge. Beyond the infrared claim and the maximum temperature, additional technical specifications, pricing, release windows and independent tests were not detailed in the provided excerpt.
Why it matters
- If infrared heating shortens styling time, it could change daily hair routines for consumers seeking faster results.
- New heating methods may have implications for how heat is delivered to hair, which could affect styling performance or hair health.
- The launch reflects broader growth in consumer beauty tech and the appetite for novel gadgets promoted via social channels.
Key facts
- Product name: Light Straight (a flat iron from L’Oréal).
- Heating method: uses infrared light, per the headline.
- Maximum reported temperature: 320 degrees Fahrenheit.
- Coverage included a hands-on perspective and a photo credited to Victoria Song of The Verge.
- Article context notes a recent rise in popularity for hair gadgets such as dryers, curlers and steamers.
- The reporting appeared as a hands-on piece; the reviewer described being eager to try the device.
What to watch next
- Price and retail availability: not confirmed in the source.
- Independent testing on styling speed and hair damage compared with conventional irons: not confirmed in the source.
- Detailed technical specs (plate materials, power draw, safety features): not confirmed in the source.
Quick glossary
- Infrared light: Electromagnetic radiation with wavelengths longer than visible light; used in some heating applications to transfer energy as heat.
- Flat iron: A handheld hair-styling tool with two heated plates used to straighten and smooth hair.
- Maximum temperature: The highest temperature setting a device is designed to reach or operate at safely.
- Hands-on report: Journalistic coverage based on direct interaction with a product, often offering impressions from first use.
Reader FAQ
What is the top temperature of L’Oréal’s Light Straight?
The device reportedly reaches a maximum of 320°F, according to the excerpt.
Does the infrared approach shorten styling time?
Not confirmed in the source.
Will this flat iron cause less heat damage than traditional irons?
Not confirmed in the source.
When will the Light Straight be available to buy and how much will it cost?
Not confirmed in the source.
The Light Straight maxes out at 320 degrees Fahrenheit. | Photo by Victoria Song / The Verge Hair gadgets have become increasingly popular over the last decade. Hair dryers, curlers,…
Sources
- L’Oréal’s latest flat iron uses infrared light to make hair styling much faster
- L'Oréal Groupe Introduces New Technology-Driven …
- L'Oréal's new hair straightener + multi styler uses light …
- L'Oréal Unveils LED Eye Masks, Infrared Hair Straightener
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