TL;DR
After a Japan-only debut last August, Nintendo will release its My Mario line in the U.S. on February 19, 2026. The rollout includes a free Hello, Mario! interactive app for Switch, Switch 2, iOS and Android, plus new physical products such as apparel, a board book, plush toys and Amiibo-enabled wooden block sets.
What happened
Nintendo announced that the My Mario merchandise that launched in Japan last August will reach the United States on February 19, 2026. Initial availability is set for Nintendo’s retail locations in New York and San Francisco, with the company saying the products will begin appearing at select national retailers this spring and will keep expanding through the year. The collection pairs a free Hello, Mario! app—featuring a 3D Mario head that responds to pokes, tugs and flinging gestures—with a slate of physical items aimed largely at young children: infant and toddler apparel, an interactive board book, plush versions of characters and game items, bath and water toys, and wooden block sets that include Amiibo functionality. The app will be offered for Switch, the next Switch model referenced as Switch 2, and on iOS and Android devices.
Why it matters
- Expands a Japan-exclusive product line into the U.S., widening the franchise’s retail presence.
- Combines digital interactivity and physical toys, signaling Nintendo’s continued interest in cross-platform character experiences.
- Amiibo-enabled wooden block sets may attract both families and collectors, bridging toy and game ecosystems.
- Availability at flagship Nintendo stores provides early access before broader retail distribution.
Key facts
- U.S. launch date: February 19, 2026 at Nintendo’s New York and San Francisco stores.
- My Mario first debuted in Japan in August (previous year).
- Hello, Mario! app is described as featuring a reactive 3D Mario head that responds to touch and motion.
- Hello, Mario! will be a free download for Switch, Switch 2, iOS and Android devices.
- Physical product categories include infant/toddler apparel, an interactive board book, plush toys, and bath/water toys.
- Two wooden block sets include Amiibo functionality, blending toy play with game compatibility.
- Nintendo says products will start arriving at select nationwide retailers in spring and expand through the year.
- Whether the collection will appear on Nintendo’s online store is not confirmed in the source.
What to watch next
- Whether Nintendo’s online store will list the My Mario products is not confirmed in the source.
- Which national retailers will carry the collection beyond the New York and San Francisco stores is not confirmed in the source.
- Pricing, detailed SKU availability and exact launch inventory counts are not confirmed in the source.
Quick glossary
- Amiibo: Nintendo’s platform for figurines and accessories that can interact with compatible games via NFC.
- Plush: Soft, stuffed toy versions of characters typically designed for children and collectors.
- Board book: A durable children’s book made with thick cardboard pages for easy handling by young readers.
- Interactive app: A software application that responds to user inputs—such as touch or motion—to provide dynamic experiences.
- Switch 2: A reference in the source to Nintendo’s next-generation Switch hardware; details beyond the name are not provided in the source.
Reader FAQ
When will the My Mario collection be available in the U.S.?
Nintendo’s New York and San Francisco stores will begin selling the line on February 19, 2026, with select retailers getting stock starting in spring and expansion planned through the year.
Which platforms support the Hello, Mario! app?
The app is slated for Switch, the referenced Switch 2, iOS and Android devices and will be a free download.
What physical items are included in the My Mario line?
The collection includes infant and toddler apparel, an interactive board book, plush toys, bath and water toys, and wooden block sets with Amiibo functionality.
Will the collection be sold on Nintendo’s online store?
Not confirmed in the source.
TECH DESIGN GADGETS Nintendo is bringing its cute My Mario collection to the US next month The line includes toys, apparel, a book, and a mobile app that will be…
Sources
- Nintendo is bringing its cute My Mario collection to the US next month
- Nintendo details plans for My Mario products in North …
- Nintendo Is Bringing The 'My Mario' Line To The West In …
- Nintendo officially set to bring new My Mario toys stateside
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