TL;DR
Apple introduced more than a dozen new hardware products in 2025, updating iPhones, iPads, Macs, Watches, AirPods and Vision Pro across multiple chip generations. The year’s releases extended Apple Intelligence and high-speed connectivity to more devices while shifting some entry-level models to newer designs and ports.
What happened
Across 2025 Apple rolled out 16+ new products spanning smartphones, tablets, laptops, desktops, wearables, and audio. Early in the year the company replaced its SE line with the iPhone 16e, then refreshed MacBook Air and Mac Studio in March while updating the base iPad and iPad Air. In September Apple launched the iPhone 17 family — including a new thin iPhone Air model and higher-storage Pro variants — plus three new Apple Watch models and upgraded AirPods Pro. In October the company pushed M5 silicon into Vision Pro, iPad Pro and MacBook Pro models. Several releases emphasized faster networking (Wi‑Fi 7, new cellular modems), expanded AI acceleration, longer battery life and upgraded cameras. Apple also introduced new accessories and small design changes such as a camera bar on Pro iPhones and a redesigned Magic Keyboard for iPad Air.
Why it matters
- Apple broadened high-performance silicon (M4/M5/A19) across product lines, affecting performance and AI features.
- Connectivity and sensor upgrades (Wi‑Fi 7, 5G, new modems, health sensors) expand device capabilities for consumers and developers.
- The iPhone 16e and other models reflect a continued move away from legacy ports and deeper feature sets in entry-level devices.
- Changes to Mac Studio and MacBook pricing and chip choices signal Apple’s evolving strategy for pro and high-end desktops.
Key facts
- Apple released more than 16 new products in 2025 across phones, tablets, Macs, watches, audio and AR.
- iPhone 16e replaced the SE line with a 6.1-inch OLED, Face ID, A18 chip with Apple Intelligence support, C1 modem, USB-C and a $599 starting price with 128GB.
- March updates included MacBook Air (13- and 15-inch) with M4, a new sky blue finish, support for two external displays, 12MP Center Stage camera and a $999 starting price.
- Mac Studio received M4 Max and a surprising M3 Ultra option, added Thunderbolt 5 at 120Gb/s and support for up to 512GB unified memory with M3 Ultra; pricing began at $1,999 for M4 Max.
- The 11th‑generation iPad moved to the A16 chip and doubled base storage to 128GB but lacks Apple Intelligence due to having 6GB of RAM.
- iPad Air gained the M3 chip with hardware-accelerated ray tracing and a redesigned Magic Keyboard; the 11-inch keyboard option priced at $269.
- The iPhone 17 line introduced ProMotion, Always-On display and the A19/A19 Pro chips; the base iPhone 17 started at $799 and Pro models saw higher base storage and price changes.
- Apple Watch updates included the SE 3 with a larger display and tougher Ion‑X glass, Series 11 with 5G and hypertension detection, and Ultra 3 with extended battery life, satellite connectivity and blood pressure monitoring.
- AirPods Pro 3 added improved ANC, the first heart-rate sensor in the line, enhanced water resistance and Live Translation, starting at $249.
- Vision Pro and iPad Pro received M5 chip upgrades; Vision Pro gained a higher refresh rate and improved AI performance while keeping a $3,499 starting price.
What to watch next
- Whether Apple will introduce an M4 Ultra or another high-end Mac silicon variant in future releases (not confirmed in the source).
- How Apple will continue to roll out Apple Intelligence features across older and lower‑RAM devices; current compatibility varies by model.
- The market response to iPhone Air’s thin design and smaller battery capacity versus other iPhone 17 models (not confirmed in the source).
Quick glossary
- Apple Intelligence: Apple’s branding for device-level AI features and on-device machine learning capabilities that augment system and app functions.
- System on a Chip (SoC): A single integrated circuit (like Apple’s M-series or A-series chips) that combines CPU, GPU, Neural Engine and other components for a device.
- ProMotion: Apple’s adaptive refresh-rate display technology that supports higher refresh rates up to 120Hz for smoother motion.
- Center Stage: A camera feature that automatically keeps users framed during video calls using wide-angle sensors and software adjustments.
- Thunderbolt 5: A high-speed connectivity standard supporting up to 120Gb/s transfer speeds and expanded peripheral capabilities.
Reader FAQ
How many new Apple products were released in 2025?
The source reports '16+' new products introduced during 2025.
Did Apple remove the Lightning port in any 2025 iPhone?
Yes — the iPhone 16e dropped Lightning in favor of USB-C, according to the source.
Are all iPads and iPhones receiving Apple Intelligence?
Not all devices received Apple Intelligence; for example, the 11th‑generation iPad lacks it due to having 6GB of RAM.
Did Vision Pro’s price change with the 2025 update?
No — the updated Vision Pro kept the $3,499 starting price in the source.
9to5Mac Product of the Year: iPhone 17 Chance Miller Dec 31 2025 AAPL COMPANY All the new products Apple released in 2025 Chance Miller | Dec 31 2025 – 12:26 pm…
Sources
- All the new products Apple released in 2025
- 2025 Apple Product Tier List
- Apple's 2025 report card – iPhone – Birchtree
- 2025 Apple event recap: What to know about iPhone 17 …
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