TL;DR
Samsung’s press event ahead of CES 2026 emphasized artificial intelligence across TVs, appliances and services rather than new Galaxy handsets or accessories. The company highlighted expanded AI features in Samsung Health and said it plans to increase the number of Galaxy devices with Galaxy AI in 2026.
What happened
Samsung opened a one-hour press event ahead of CES 2026 with TM Roh, the company’s head of device experiences, setting an AI-first tone. The presentation centered on televisions and smart-home products, with AI described as the underlying platform powering new features across categories — from TVs that can automatically mute commentators during sports, to washing machines and speakers with enhanced intelligence. The only mobile-related announcement focused on Samsung Health, where a new “Intelligent Care” concept aims to shift the app toward proactive, personalized coaching for sleep, activity, nutrition and mental health. Samsung said Health could use data from connected devices — including a smart fridge and metrics such as blood glucose — to generate tailored recipes and meal plans. The company also mentioned a beta feature to monitor signs of cognitive change in older users, described as awareness rather than diagnosis and limited to selected markets. Outside the event, Roh told Reuters Samsung intends to double the number of mobile devices carrying Galaxy AI in 2026, from 400 million to 800 million. The company did not announce Galaxy S26 details, a US launch date for the Galaxy TriFold, or a Galaxy Ring 2 at the event.
Why it matters
- Samsung is positioning AI as a platform-level priority, embedding it across TVs, appliances and services rather than reserving it for flagship phones only.
- Shifting Samsung Health toward proactive, AI-driven coaching could change how the company integrates health data across its ecosystem.
- A pledge to scale Galaxy AI on hundreds of millions more devices signals a major push to standardize AI features across Samsung’s mobile installed base.
- Absence of phone or accessory launches at CES means major mobile announcements are likely to appear at Samsung’s Unpacked event or Mobile World Congress.
Key facts
- The event lasted about one hour and opened with remarks from TM Roh, Samsung’s head of device experiences.
- Presentations focused primarily on televisions and smart-home appliances, with AI framed as the common foundation.
- Example features promoted included automatic muting of commentators during sports broadcasts.
- Samsung introduced the concept of Intelligent Care inside Samsung Health to provide personalized coaching for sleep, activity, nutrition and mental health.
- Samsung Health may generate personalized recipes and meal plans using data from a connected fridge and metrics like blood glucose.
- A future beta feature intends to monitor potential cognitive change in older users; Samsung said this would be for awareness, not diagnosis, and released only in selected markets.
- TM Roh told Reuters Samsung plans to raise the number of mobile devices with Galaxy AI from 400 million to 800 million in 2026.
- No announcements were made at this event for the Galaxy S26 series, a US launch date for the Galaxy TriFold, or a Galaxy Ring 2.
What to watch next
- Samsung’s next Unpacked event, rumored for late January or February (timing reported as a rumor in the source).
- Mobile World Congress in March for additional mobile announcements and hardware (noted in the source).
- Whether Samsung will reveal specifics about the Galaxy S26, Galaxy TriFold US launch or a Galaxy Ring 2 at Unpacked or MWC — not confirmed in the source.
Quick glossary
- CES: An annual consumer electronics trade show where companies show new products and technologies.
- AI (Artificial Intelligence): Computer systems or software designed to perform tasks that typically require human intelligence, like pattern recognition or decision-making.
- Samsung Health: Samsung’s health and fitness app that tracks activity, sleep and other wellness metrics and can integrate with compatible devices.
- Galaxy AI: Samsung’s branding for AI features and services designed to run across its Galaxy devices and ecosystem.
- Unpacked: Samsung’s standalone product launch events that typically showcase new Galaxy phones and other major hardware.
Reader FAQ
Did Samsung announce the Galaxy S26 at CES 2026?
No — the Galaxy S26 was not announced at this CES press event.
What was the main theme of Samsung’s CES presentation?
The event emphasized embedding AI across TVs, home appliances and services, with limited mobile news.
Will Samsung Health make medical diagnoses?
Samsung said proposed cognitive monitoring would be for awareness rather than diagnosis; broader diagnostic claims are not in the source.
When can we expect Samsung to reveal new phones?
The source points to a rumored Unpacked event in late January or February and Mobile World Congress in March as likely venues for mobile announcements.
Samsung at CES 2026 is an AI washout, and an ominous glimpse of what's to come By Andy Boxall Published 4 minutes ago Andy is a seasoned technology journalist with…
Sources
- Samsung at CES 2026 is an AI washout, and an ominous glimpse of what's to come
- LIVE: Samsung First Look at CES 2026 | Ap Video …
- Samsung Presents 'Your Companion to AI Living' at The …
- Samsung's CES 2026 Presentation Promises AI Everywhere
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