TL;DR
Spotify is raising subscription fees in several countries, with monthly plan costs going up by $1–$2. In the US, the standard Individual Premium plan will move from $11.99 to $12.99; the company says affected subscribers in the US, Estonia and Latvia will be notified in the coming month.
What happened
Spotify announced another round of subscription price increases affecting customers in multiple countries. The company said plans will rise by between $1 and $2 per month and that it will contact impacted users in the United States, Estonia and Latvia about the updated rates over the next month. In the US specifically, the Individual Premium tier will increase from $11.99 to $12.99 per month. This marks Spotify’s third price increase since 2023. The announcement provides specific country names and the amount of the US individual-plan change, but it does not detail adjustments for other plan types or wider timing beyond the pledge to notify subscribers within the coming month. Additional particulars about the rationale, broader rollout, or exact effective dates were not provided in the source.
Why it matters
- Higher monthly costs may affect household budgets and subscribers’ decisions about keeping or cancelling paid plans.
- Repeated increases could influence user churn or drive listeners to ad-supported tiers or competing music services.
- Price changes are a key lever for Spotify’s revenue mix and could alter the company’s financial outlook for subscriptions.
- Notifying users in specific markets signals a staggered or region-by-region approach to pricing rather than a simultaneous global change.
Key facts
- Spotify is raising subscription prices by $1–$2 per month, according to the announcement.
- The United States, Estonia and Latvia were named as affected markets to be notified.
- In the US, the Individual Premium plan will increase from $11.99 to $12.99 monthly.
- This constitutes Spotify’s third price hike since 2023.
- The company said subscribers in the listed markets will be contacted about updated pricing over the coming month.
- Details on price changes for other plan types (family, student, duo) are not confirmed in the source.
- The announcement did not provide a broader global rollout schedule beyond the three named countries.
- The source did not specify Spotify’s reasons for the increase.
What to watch next
- Whether Spotify discloses price adjustments for family, student or duo plans — not confirmed in the source.
- How many subscribers choose to cancel or downgrade following the increases — not confirmed in the source.
- If and when Spotify announces similar changes in additional markets beyond the US, Estonia and Latvia.
Quick glossary
- Spotify Premium: A paid subscription tier that removes ads and typically offers features like offline listening and on-demand playback.
- Subscription price hike: An increase in the recurring fee charged to customers for a service, which can affect revenue and user retention.
- Churn: The rate at which customers stop using or paying for a service over a given time period.
- Ad-supported tier: A free or lower-cost service level that includes advertisements in place of a paid subscription.
Reader FAQ
How much will the US Premium price increase by?
The Individual Premium plan in the US will rise from $11.99 to $12.99 per month.
Which countries are explicitly named as affected?
The announcement named the United States, Estonia and Latvia.
Is this Spotify’s first price increase recently?
No. The company said this is the third price increase since 2023.
Why is Spotify raising prices?
Not confirmed in the source.
When will the new prices take effect?
Subscribers will be contacted about the updated pricing over the coming month; exact effective dates are not confirmed in the source.
Plans are increasing by $1-$2 per month. The price of Spotify Premium is about to jump again in the US, marking its third price hike since 2023. Spotify announced that…
Sources
- Spotify is hiking prices again
- Price updates
- Spotify Hikes Premium Plan Price Across US, Select Markets
- Spotify Raises Premium Subscription Prices in US to $13 a …
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