TL;DR
Spotify has increased its U.S. individual subscription fee from $11.99 to $12.99 per month, its third U.S. price rise in three years. The company notified paid users by email and said the new rate takes effect from the next billing cycle.
What happened
Spotify bumped its U.S. individual subscription price to $12.99 per month, up from $11.99. The company informed existing paid subscribers by email and said the higher charge will apply beginning with each user’s next monthly billing cycle. This marks the third increase for U.S. individual plans in as many years: an earlier jump in 2023 moved the price from $9.99 to $10.99, and a $1 rise followed in June 2024. Spotify said in a blog post that periodic pricing adjustments reflect the value the service provides and help support the platform and artists. The company has previously raised prices in other markets, including the U.K. and Switzerland last year, and this month is also applying increases in Estonia and Latvia. Public reporting in November 2025 cited analysts projecting such U.S. hikes could materially boost revenue.
Why it matters
- Direct household impact: U.S. subscribers will pay $1 more per month for individual access, increasing consumer subscription costs.
- Revenue implications: analysts cited in reporting have estimated that U.S. price increases could add hundreds of millions to Spotify’s annual revenue.
- Company rationale: Spotify frames periodic price updates as a means to sustain the service and support artists on the platform.
- Market trend: the move continues a broader pattern of pricing adjustments across multiple countries over the past year.
Key facts
- New U.S. individual plan price: $12.99 per month.
- Previous U.S. price before this change: $11.99 per month.
- This is Spotify’s third U.S. price increase in three years (2023, June 2024, 2026).
- Spotify notified paid users of the change via email; the increase applies from the next monthly billing cycle.
- Company statement framed adjustments as routine updates to reflect service value and benefit artists.
- Financial Times reported in November 2025 that analysts from JPMorgan expected a U.S. price hike could boost Spotify revenue by about $500 million.
- Spotify has over 281 million paid users globally, with roughly 25% located in North America, per the company’s Q3 2025 results.
- Price increases are also being applied in Estonia and Latvia; similar hikes occurred in the U.K. and Switzerland last year.
What to watch next
- Whether Spotify will raise prices for other plan tiers (family, student, duo) — not confirmed in the source.
- Subscriber churn and retention trends in the U.S. after the increase — not confirmed in the source.
- Any announcements about additional market rollouts beyond Estonia and Latvia — not confirmed in the source.
Quick glossary
- Subscription plan: A recurring paid service model in which users pay periodically (for example, monthly) for ongoing access to content or features.
- Paid user: A customer who pays for access to a service’s premium features, as opposed to using a free or ad-supported tier.
- Billing cycle: The recurring period (typically monthly) at the end of which a subscriber is charged for a service.
- Churn: The rate at which customers cancel or stop paying for a subscription service over a given period.
Reader FAQ
How much is the new Spotify individual plan in the U.S.?
The new price for the U.S. individual plan is $12.99 per month.
When does the higher price take effect?
Spotify said the new price applies starting with each user’s next monthly billing cycle.
Is this the first time Spotify raised U.S. prices recently?
No. This is the third increase in three years; prior U.S. hikes occurred in 2023 and in June 2024.
Will family or student plans be affected?
Not confirmed in the source.
How much additional revenue could this generate?
Financial Times cited JPMorgan analysts who estimated a U.S. price hike could raise Spotify revenue by about $500 million.
Spotify raised prices for its subscription plan in the U.S. for the third time in three years, as it hiked the monthly plan from $11.99 per month to $12.99 per…
Sources
- Spotify raises its subscription prices in the U.S. again
- Spotify hikes subscription price for U.S. Premium users
- Spotify to raise monthly subscription price to $12.99 in …
- Spotify to raise monthly subscription price to $12.99 in US …
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