TL;DR
T-Mobile has launched a pilot partnership with Samsung to install 3D hologram displays in select stores as a way to showcase Galaxy devices. The carrier will use HYPERVSN technology to present holographic renderings of the Galaxy Z Fold 7 and Galaxy Watch 8 alongside conventional demo units.
What happened
T-Mobile announced a retail advertising pilot with Samsung that introduces three-dimensional hologram displays in a limited number of its stores. The program uses HYPERVSN hardware to render lifelike 3D visuals of Samsung devices, paired with enhanced visualizations of key features. At launch the carrier is highlighting the Galaxy Z Fold 7 and the Galaxy Watch 8; physical demo units will remain available for customers to handle. The carrier said the holograms are intended to replace static two-dimensional screens and spec sheets with more interactive displays. T-Mobile has deployed the pilot to select locations, including New York City and Seattle, with additional markets described only as “other markets.” The announcement cites reported performance gains for 3D displays versus traditional 2D signage but does not specify a wider rollout schedule.
Why it matters
- Retail displays shape how consumers discover and compare devices; new formats can change in-store engagement.
- If effective, holographic displays could alter the role of static signage and spec sheets in carrier stores.
- The pilot reflects growing investment by carriers and OEMs in experiential retail to differentiate device marketing.
- Use of a third-party hologram supplier suggests a model where carriers buy display innovation rather than build it in-house.
Key facts
- T-Mobile announced a partnership with Samsung to pilot in-store hologram displays.
- The pilot highlights the Samsung Galaxy Z Fold 7 and Galaxy Watch 8 as holographic presentations.
- Displays are being supplied by HYPERVSN, which creates three-dimensional renderings and enhanced visualizations.
- Holograms are intended to replace static 2D screens and spec sheets, not physical demo units customers can hold.
- Pilot locations include select T-Mobile stores in New York City and Seattle, plus unspecified "other markets."
- The report states these 3D displays reportedly attract about ten times more views than 2D signage and show 66% higher engagement.
- Samsung’s stated role is to work with T-Mobile Advertising Solutions to present its Galaxy lineup via holograms.
What to watch next
- Customer response and engagement metrics from the pilot stores in New York City and Seattle.
- Whether the pilot expands to more national or global T-Mobile locations: not confirmed in the source.
- If additional Samsung devices are added to the hologram program beyond the Z Fold 7 and Watch 8: not confirmed in the source.
Quick glossary
- Hologram technology: A visual display technique that creates the perception of three-dimensional objects or scenes, often viewed from multiple angles without physical models.
- Retail media: Advertising and promotional content placed within physical retail locations to influence shopper behavior at the point of sale.
- HYPERVSN: A company referenced as the supplier of the holographic display hardware and software used in the pilot (as reported in the source).
- Galaxy Z Fold 7: A Samsung smartphone model referenced in the source; described there only as one of the devices showcased in hologram form.
Reader FAQ
Will holograms replace physical demo units in stores?
No. The source says holograms will replace static 2D screens or spec sheets but will not replace tangible units customers can hold.
Which T-Mobile stores will have the hologram displays?
The source names select stores in New York City and Seattle and refers to additional unspecified "other markets."
Who provides the hologram technology?
T-Mobile will use hologram displays supplied by HYPERVSN, according to the source.
Is there a confirmed timeline for a national or global rollout?
Not confirmed in the source.
Your next trip to a T-Mobile store might look a little different Credit: Android Police / T-Mobile By Karandeep Singh Oberoi Published 28 minutes ago Karandeep Singh Oberoi is a Durham…
Sources
- Your next trip to a T-Mobile store might look a little different
- My trip to the T-Mobile store | Early Bird Club – Android Forums
- New Cell Phones for Sale | Buy Smartphones Online or in …
- tmobile store visit | T-Mobile Community
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